Unlike before, when you are planning to go online, you must learn how to use the platform to your full potential. Listed below are the tips you must know to successfully use the Woowa Brothers’ platform:
South Korean food delivery service Woowa Brothers has been in the spotlight for several reasons. The company has made numerous investments, and has recently been backed by global venture companies. In 2014, Goldman Sachs invested 40 billion won in Woowa Brothers, while the company received 57 billion won in funding from Hillhouse Capital in 2016. In 2016, Naver invested 35 billion won. In December 2018, Woowa Brothers joined the ‘unicorn billionaire’ club after receiving $320 million from Sequoia Capital and the Singapore sovereign wealth fund GIC.
Delivery Hero, based in Germany, has agreed to acquire Woowa Brothers. This deal will create the largest local food delivery platform in South Korea. The deal is expected to close on Dec. 9, pending approval from the antitrust regulator in South Korea. Moreover, the German firm will have to sell its Yogiyo brand as part of the deal. However, it is unclear how long the deal will take.
Delivery Hero has acquired a minority stake in Woowa Brothers Corp., which operates the popular Baedal Minjok app. Woowa Brothers’ Baemin app has over 10 million active monthly users. As of last year, Woowa Brothers accounted for 60 percent of the market. The deal is a win-win for both companies and investors. The Woowa Brothers team will continue to build upon their momentum by launching their own food delivery service.
Woowa Brothers Vietnam
The latest venture by the South Korean food delivery service Woowa Brothers is the Vietnam branch of their popular BAEMIN online application. The Vietnamese subsidiary of the Korean company began operations in May 2019 and is aiming to expand their business in the country. The BAEMIN service combines premium brand coffee and tea with desserts from leading franchise brands. The new venture is powered by a MongoDB Atlas database and integrates its core business using MongoDB.
To support this new service, Woowa Brothers has launched two official communication channels: social media and the company’s website. For questions about these channels, employees must contact the company’s Regulatory and Government Affairs division. For other requests, please contact CSR/CSV. However, employees should not disclose their working status, contact information, or express their opinion on company policies on social media. Woowa Brothers Vietnam is committed to maintaining the highest standards of privacy and protection.
Since its establishment, the company has conducted numerous CSR activities, including donating VND100 million to the Vietnam Covid-19 Vaccine Fund. The company is hoping this pandemic will soon be under control. Food delivery services offered by the company are an important vehicle for residents. In addition, the company has partnered with the local authorities to support its operations, and it works hard to ensure its customers receive quality food and stay safe.
Woowa Brothers Korea
Last June, Woowa Brothers launched its Baemin 1 service and lost from 1,500 to 2,000 won per order. It was also losing to the food delivery service Coupang Eats. The recent move by Woowa Brothers will allow it to expand in Asia. In addition to this, it will also increase its food delivery service’s brand recognition and appeal. However, some people are upset with this change.
The company was founded in 2011 and has been a fast-growing business in South Korea. Its app BAEMIN, which stands for “Baedal Minjok,” connects consumers with local food delivery services. Users can browse restaurants based on location and ratings, and view their menus. Another product, Baemin Pay, streamlines mobile payments by reducing the process to a single step. In addition, Baemin is working on an artificial intelligence assistant to assist users with their orders.
The company also acquired Yogiyo in August, which is a Korean food delivery service. Yogiyo started rolling out its monthly subscription service in November. For nine thousand won a month, subscribers will receive discounted food deliveries. The new business will synergize with GS Retail’s 16,000 stores. It has a history of innovation and has many innovations under its belt. With its recent acquisitions, Woowa Brothers has set its sights on the South Korean market.