How to Get the Most Out of Gmarket

Product selection

The selection of products on Gmarket is based on customer reviews and data. Many users find it more comfortable to use their credit cards after watching a YouTube video that reviews a product. The unbiased feedback from the YouTubers has also resulted in a rise in sales of local cosmetics brands. Using data on loyal customers in Southeast Asia, Gmarket selected JAYJUN products from Thailand for its members with pale white skin.

Shipping options

Shipping options for Gmarket vary. Some items are shipped directly from the vendor’s warehouse, while others are sent via affiliated couriers. If the seller ships internationally, they will display a pink ‘Worldwide shopping’ icon on their listing page. The listing process is similar to that of eBay, so you may see a long drop-down menu or several photos. A Chrome translator extension may help you load long-form photos. You can also opt for an express shipping option to speed up delivery.

Once you’ve found an item that you’d like to buy, head to the payment page. In the checkout page, enter your credit card or PayPal information. You can also set up a cyber account with Gmarket. This means that your payment information is encrypted and secured. You can transfer money from a credit card or ATM to the cyber account of the seller. You can also pay with cash or use a cyber account.

Payment options

When using Gmarket, you can pay by credit card, Pay Pal, and cyber account. Cyber accounts allow you to transfer money via ATM. Gmarket only has access to these accounts. To make the most of these accounts, you need to register on the website. Once you have done so, you can start browsing. Once you find an item you like, you can proceed to pay using the payment option that best suits you. After you have completed the process, the item will be shipped to you.

You can also pay using your Gmarket Gaccount, which is essentially a virtual bank account for Gmarket. The Gmarket website has a 7-day refund and exchange policy. You can cancel an order within the first seven days, but this does not apply to items that have been shipped outside of Korea. In this case, you can use a credit card that is not issued in Korea. Otherwise, you must be a resident of a country that allows you to use a credit card to make purchases on that website.

Targeting strategy

There are some key areas to consider when developing your Gmarket targeting strategy. The biggest challenge may be deciding where to begin. China has more than one billion consumers and Gmarket has yet to tap into that market. If you want to get the most out of Gmarket, you need to start small and focus on niche products. Start by focusing on apparels and cosmetics. Then, work on your marketing and system to ensure your products reach these consumers.

The two major online retailing sites have very different strategies. Amazon relies on a global platform, while Gmarket is focused on Chinese consumers. Amazon, for example, has a limited reach in China and a very low penetration rate. Moreover, Gmarket focuses on hedonic motives in women and younger generations. By leveraging its payment system, Gmarket can compete with global platform players such as Alibaba and Amazon.